Purpose-led businesses in Atlantic Canada are growing.
Purpose-led businesses are making our world a better place, through the products and services they sell or how they operate.
These businesses range from healthcare to finance, from data and digital agencies to energy, from agribusiness to ocean science innovators, all located right here in Atlantic Canada.
For the first time, we’re exploring how these Atlantic Canadian businesses have set a clear purpose beyond profit and how this is helping them to grow and succeed.
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Presenting evidence that purpose drives performance while making our world a better place, based on interviews with a dozen purpose-led businesses across Atlantic Canada.Download
Stories about purpose-led businesses in Atlantic Canada
For over a decade purpose-led businesses have shown they are better at
Attracting talent and customers
Employees and customers are more likely to choose, and stick with, companies that are making our world a better place
Growing revenue and investment
Purpose-led companies are outperforming on the stock market and offer less risk for investors
Innovation and R&D
Purpose-led companies are innovating in their products and operations by finding new ways to tackle social and environmental challenges while creating efficiencies and saving costs
Atlantic Canada's growth and sustainability also depends on our ability to attract newcomers, support talent and skills to stay in our region, grow our companies, attract investment, and foster innovation.
Our report uncovers what makes purpose-led businesses in Atlantic Canada tick. Is their purpose helping their business grow while delivering economic, social and environmental value for our communities and provinces?