The Purpose AdvantageHow purpose-led businesses are growing and thriving in Atlantic Canada

Atlantic Canada is home to an increasing number of purpose-led businesses – for-profit companies that have clearly defined the purpose of their business beyond making profit. Their products and operations are improving the well-being of their customers, their employees, their communities and our environment.

These companies are thriving in Atlantic Canada because of their purpose, giving them a competitive advantage within the region, across Canada and internationally.

Our new report is based on interviews with over a dozen CEOs and executives of purpose-led businesses across the region. In it, you’ll learn:

  • What motivated them to define a clear purpose for their company and how it is central to their business strategy
  • How purpose is helping companies attract and keep talent, generate revenue, find investors and drive innovation
  • How you can start exploring your own business purpose

Sign up to receive this report and find out how purpose is driving business performance while making our world a better place.

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